Could cheerleading be the most progressive sport in terms of gender roles? New research from the University of East Anglia indicates that the traditionally female-centered activity can help participants of both sexes challenge stereotypes about girls in sports. The study, which was published in the journal Sport in Society: Cultures, Commerce, Media, Politics, tracked the growing popularity of cheerleading in the U.K. and focused on the members of four cheerleading teams. “The participants in our study talked about flipping gender norms in cheerleading,” Dr. Amy Pressland, a co-author of the study, tells Yahoo Parenting. read more Disclaimer: Chances are that this post was requested by an advertiser.