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Why Russians may bare their teeth at the World Cup
JAY GORY, MANAGING EDITOR, world
In Russia, which is hosting the World Cup starting Thursday, public transport workers have been trained to smile at the estimated 1.5 million foreign spectators attending the 31-day, 11-city soccer tournament. This behavioral modification in cheerfulness – smiling in public is often frowned upon in Russia – is just one way the country is using the mega sports event to not only improve its tarnished image but teach Russians to act differently. Russians in the 11 cities are being asked to be courteous to the guests and also pick up litter. read more


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